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Stand out and own the moment with the Velvet Rope Collection

July 3, 2017

Stand out and own the moment with the Velvet Rope Collection

July 3, 2017

You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands.

PUMA’s new Velvet Rope Collection started with the idea of the Velvet Rope, that dividing line between the queue and the party.


Following our success of the Swan Pack collection, we are again featuring Kylie Jenner along with New York City Ballet dancers in the new Velvet Rope Collection. It features inspiring pieces for women to wear while boldly breaking the rules and following their instincts to find their best selves.


NYCB and
Kylie Jenner

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting. Inspiration was taken from the world in which the Velvet Rope lives. Color palettes blend autumn hues with metallic: olive and copper, navy and silver. Silhouettes stun, flatter, and support. Materials perform at any time of the day or night, from strong Lycra to soft velvet.

This collection is part of the ‘DO YOU’ campaign, which launched in August of 2016 and has continued to grow traction. ‘DO YOU’ has been encouraging women to prove other’s wrong by proving themselves right.

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