SHE MOVES FORWARD!

Happy International Women´s Day! We take the occasion to expand our SHE MOVES US platform. Let´s celebrate the women who have moved sports forward to inspire other women around the world. Dive in and get inspired!

We want our female sports ambassadors to tell their individual stories to all the women – and men – around the world. Each of them has their own values, challenges and learnings in life, but in the end they all have the same mission: supporting and motivating other women while accomplishing their own individual goals.

The SHE MOVES US face Dua Lipa is joined by a long list of PUMA athletes such as WNBA stars Skylar Diggins-Smith and Breanna Stewart, golfer Tisha Alyn, footballer Nikita Parris, Ingrid Engen and Fridolina Rolfö, triple jumper Patricia Marmona, W-series Driver Naomi Schiff and Skateboarder Isadora Pacheco. All of them moved sports forward with the achievements in their respective disciplines.

“To me, She Moves Us, it’s like a community. I see it as a platform to inspire, a platform to educate, to empower, encourage women, to uplift women, to celebrate women, to showcase women, and our lifestyle and how sports and culture and values intertwine into those things.”
– Skylar Diggins, WNBA star and PUMA ambassador

“Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. Now let’s show the world what we are capable of!” 
– Dua Lipa, global pop-star and PUMA ambassador