THE BENEFITS OF HORIZONTAL CAREER GROWTH
HOW TO MAKE A HORIZONTAL CAREER MOVE AT PUMA
At an event in Milan on Tuesday night, PUMA presented the new technology to journalists and partners. As part of the launch, journalist Fabrizio Romano took over PUMAFootball’s Instagram channel.
ULTRAWEAVE, is a technology used to create ultra-light weight fabric that is engineered for optimized performance. The jersey has a base chassis weighing only 72 grams, with extreme weight reduction achieved through a lightweight woven fabric featuring a 4-way engineered mechanical stretch that will make PUMA players and teams faster and more dynamic. The lightweight woven fabric features a 2-dimensional ripstop structure that stays durable while enhancing player movement and drastically reducing weight. Further weight reduction is achieved through a specially crafted pattern that reduces the conventional design of four to eight panels into just two main panels – reducing the number of seams and stitches in the jersey. Additionally, the ULTRAWEAVE jerseys feature a new print technique for team/federation and PUMA logos, which is lighter and more breathable than traditional transfers. As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring fresh products to football. ULTRAWEAVE is a unique combination of fabric, pattern construction and applications (trims) that give the garment it’s unique properties, delivering the most ultra-lightweight and comfortable performance apparel PUMA has ever made in their mission to be the fastest sports brand in the world.
“Our athletes wanted something lighter and faster to help them achieve marginal gains needed at the highest level. This resulted in four years of testing and development to achieve the lightest football jersey we have ever made. Sport is defined by split seconds. Therefore, we identified apparel as a product that we could evolve to a new level. We felt we could give our players and teams a tangible performance benefit over 90 minutes. During a game players cover an average of 10 to 13.5km with high intensity action every 60 seconds. To perform at your optimal level during a game, the apparel needs to adapt and evolve. Through ULTRAWEAVE, we are able to reduce apparel and kit weight and restrictions to improve performance.”
The new technology has been applied to the Italy Home jersey for the very first time for Italy’s Nations League semi-final against Spain. The special material has been incorporated in the existing Renaissance Home jersey pattern as PUMA debut their lightest ever jersey on pitch in one of the biggest games of the season. The new FIGC ULTRAWEAVE Home jersey is available exclusively from 9:00am CEST on October 6 at PUMA.com, FIGC online stores and specialist retailers worldwide.