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PUMA welcomes Indian cricket captain Harmanpreet Kaur to its family
January 31, 2023PUMA welcomes Indian cricket captain Harmanpreet Kaur to its family
January 31, 2023We are proud to welcome Indian women’s cricket team captain Harmanpreet Kaur to our PUMA family. To officially announce her as our new brand ambassador, we did something very special. We conducted a social experiment that revealed the country’s general attitude towards gender perception in sports. By PUMA India posting a cryptic teaser video of a player. In it, all you can see are the person’s stockings. Viewers were asked to guess the next brand ambassador. Result: According to the 5000 responses, 80% of consumers assumed that the brand ambassador was a male cricketer.
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“The way she plays — bold and fierce cricket – she is the perfect fit for our brand which embodies the same qualities and ethos. As a brand, PUMA has always stayed ahead of the times and committed to support, celebrate and empower women in sports. This association is a massive step in that direction. Harmanpreet is a sporting icon and, with this partnership, we hope to inspire younger generations and help Indian women’s cricket reach greater heights.”
Abhishek Ganguly, Managing Director at PUMA India and Southeast Asia
CRICKET STAR
The 33-year-old dashing batter from Punjab, India is the fourth fastest women’s T20I hundred in the world. She is also India’s only centurion in the women’s T20I. Harmanpreet has scored six international hundreds so far in her career, five of them coming in ODIs. The most capped player in the T20I format has also been conferred the Arjuna Award in 2017.
“Not many know that I hit my first ODI century in 2013 in a pair of PUMA boots that I received as a token of support in my early years by the brand. Exactly a decade now and I have been roped in as the face of PUMA. I am thrilled to join the biggest sports brand in India with a star-studded roster. It’s heartening to see a brand such as PUMA support the growth of Indian women’s cricket; it’s crucial for bolstering the progress. This is just the beginning and I am sure this association will encourage a lot of women who dream to make a career in cricket. I look forward to an exciting journey ahead.”
Harmanpreet Kaur
