Royal
Challengers
Bangalore
PUMA SIGNS PARTNERSHIP DEAL WITH CRICKET TEAM ROYAL CHALLENGERS BANGALORE
March 30, 2021PUMA SIGNS PARTNERSHIP DEAL WITH CRICKET TEAM ROYAL CHALLENGERS BANGALORE
March 30, 2021We are excited to announce PUMA´s long-term partnership with Royal Challengers Bangalore (RCB), which makes us the only global sports brand to currently be associated with an Indian Premier League (IPL) Franchise.
With this partnership two of the biggest names in the world of cricket in India are coming together.
“We are very excited to partner with RCB, one of the most popular teams in the Indian Premier League. Strong synergies between RCB and PUMA will help us build an innovative partnership model that will maximize on-filed performance and provide fans a great cricketing experience.”
PUMA’s association with RCB Team Captain, Virat Kohli and the success of PUMA one8 makes this association a natural progression for our brand. PUMA will have exclusive retailing rights to Royal Challengers Bangalore’s take down and replica jerseys, adding pan-India merchandise reach for the franchise across retail and e-commerce channels. Under the terms of the deal, PUMA will be the official kit partner of the team from the upcoming IPL 2021 season.
Stay tuned for more!
