PUMA signs long-term agreement with the Confédération Africaine de Football (CAF)
With a great heritage and world-class athletes, Norway is an excellent addition to our athletics portfolio and helps to increase PUMA’s presence in Track & Field.
Athletes like Karsten Warholm, the current 400-meter hurdles World Champion or Sondre Nordstad Moen in the Marathon have been key figures in the sports in Norway lately.
Athletics has a great heritage in Norway and being a partner of the federation with the new generation of great, young, very talented athletes is very exciting. They embody our guiding mission of being Forever Faster, which motivates us to excel and push beyond our boundaries. We are lucky to welcome them to the PUMA family and look forward to future successes together.
We are very happy to have PUMA as part of the team. They are a big and forward-thinking player in the sports industry internationally. In addition to being very satisfied with the partnership, it is especially nice for us in Norwegian Athletics to collaborate with an international player with a Norwegian top manager.
With the Norwegian Athletic Federation as our partner, we are really looking forward to the European Championship in Berlin this summer, and also to all major competitions including the Tokyo 2020 Olympic Games.
Welcome to the family, Norway!