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PUMA SEA Sponsors the Standard Chartered Singapore Marathon 2023 and reaching out to 44,000 Runner!

December 26, 2023

PUMA SEA Sponsors the Standard Chartered Singapore Marathon 2023 and reaching out to 44,000 Runner!

December 26, 2023

It was yet another season of running euphoria and personal bests for over 44,000 runners from over 70 countries, all while wearing our signature PUMA drycell race singlets and tees. PUMA was once again a proud apparel sponsor of the Standard Chartered Singapore Marathon 2023, seeing around one in every hundred runners in Singapore donning on our PUMA race apparel! 🏃💨

We Did It Again! #SCSM2023 Edition

From the Singapore F1 Race Pit to the National Stadium, the Standard Chartered Singapore Marathon (SCSM) witnessed over 44,000 runners. The event featured a series of long and short races, including the 42km, 21km, 10km, 5km, and Kids Dash. With PUMA being the official apparel sponsor, our brand reached runners of all levels and ages. The race also put out a special spectator and cheer zones! Our staff were on-ground in PUMA polo tees and shoes, holding motivational signages, and cheering on the runners.

Even before the race, our PUMA PACERS actively trained seasoned and beginner runners alike on the road leading up to the event day as early as 3 months prior to allow them to hit their personal best! It was a huge dedication to our fellow PUMA pacers and we’re incredibly proud to have them decked out in full PUMA gear, featuring the DEVIATE NITRO 2.

From LAB to RACE: Introducing THE PUMA NITRO LAB

The PUMA NITRO LAB once again wowed over tens of thousands of runners over 2 full days at the SCSM race expo. After collecting their race packs, runners walked into The NITRO Lab where they discover the creation of NITRO, learnt the different component of the shoe and how it came to be everyone’s favourite running gear – no gatekeeping here, we laid out our best secrets!

“It’s so bouncy and light” was a line we heard a lot from runners feeling the nitrogen-infused base of our shoe prototype. Our PUMA staff were decked out in lab coats like mini experts ready to share about NITRO to the public.

To ensure runners are fitted with the right NITRO products, we had runners on a machine to analyze their feet to find the right NITRO shoe for them. There was also a photobooth for runners to take home some memories, as well as an instagramable walkway that showcased cool sketches of our NITRO kicks.

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