CRAFTED
FROM
CULTURE

Watch out football fans! Check out PUMA´s new national team kits for the 2021 UEFA European Football Championship worn by Italian, Austrian, Icelandic, Czech, Serbian, and Swiss teams. They proudly celebrate each nation’s greatness, merging classic identity with a modern design.

Each kit features iconic visual elements that are unique to and inspired by the individual culture of each country, re-contextualized into bold and brilliant graphics.

And here they are …

FIGC HOME KIT

Italian football has had a lasting effect on the global game both on and off the pitch. Inspired by this culture-defining era of art and architecture, the new Italy Home Kit reinterprets the luxurious renaissance patterns of the past into a modern geometric graphic, tonally incorporated into the blue jersey celebrating the nation’s influence on world culture and football alike.

AUSTRIA HOME KIT

The new Austria Home kit in classic red, with white sleeves features an all-over graphic inspired by traditional ‘Österreich’ Alpine outfits. The stylized pattern is inspired by the Vienna Secession art nouveau style movement of the late 19^th century.

ICELAND HOME KIT

The new KSI Home jersey features an all-over graphic inspired by the volcanic activity of Iceland and its stunning natural beauty. Iceland is situated on a constructive plate boundary, resulting in the generation of spectacular natural formations, shapes and colors as molten basalt protrudes from within the Earth’s surface. The basalt then reacts with icy fresh air, leading to the production of unique and uniformed columns, symbolized by the red columns situated on the true-blue and electric blue base of the jersey. To complement the jersey, the kit also features true-blue and electric-blue shorts and socks.

CZECH REPUBLIC HOME KIT

The new Czech Republic Home Kit celebrates the Lípa tree, the Slavic symbol for freedom. The graphic is applied as an all-over design on the jersey adding national passion to the traditional red jersey.

SWITZERLAND HOME KIT

 The new Switzerland 2020 Home kit applies the visual language and principles of the iconic Swiss Style design school, using bold simple graphics synonymous with the movement to form an abstract graphic on the jersey.