GOING
OUTDOORS
PUMA Launches SEASONS, an Elevated Outdoor Collection
August 31, 2022PUMA Launches SEASONS, an Elevated Outdoor Collection
August 31, 2022Exciting news! The time has come – we are making our debut in the outdoor market with SEASONS! Over the last two years in particular, we’ve seen trends where consumers are getting outside to exercise, socially distance themselves and connect with nature. We’ve seen trail running become more popular. So, at the end of 2020, we started to develop an outdoor range as an extension of our running offer. Our goal is to offer our customers a product for all their needs. For outdoor conditions. For all SEASONS. ⛰
SEASONS, our new outdoor collection includes apparel with tech solutions for all kinds of weather (Rain Cell and Storm Cell, for example), as well as two debut footwear styles: FAST-TRAC NITRO GTX, a faster and lighter trail running option; and the Voyage NITRO 2 GTX, a more robust, supportive and durable look.
Take a look!
“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness. We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”
Erin Longin, General Manager, PUMA Run Train
THE FEATURES
The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.
Our apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.
Stay tuned for more!
🛍 PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.
