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PUMA commits to protecting forests in partnership with NGO Canopy

June 24, 2021

PUMA commits to protecting forests in partnership with NGO Canopy

June 24, 2021

Today we are announcing another step towards Forever Better. We have committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of our new partnership with not-for-profit environmental organization Canopy.

By 2022, we will source all of our cardboard and paper packaging from recycled or certified sources to ensure they are not derived from the world’s most integral forests. When we use viscose in our products, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, we avoid the risk of sourcing from ancient or endangered forests.

Forests play a key role as carbon sinks and water reservoirs. With our new Forestry Policy, we will ensure that PUMA is part of the solution to protect Ancient and Endangered Forests around the world.

Stefan Seidel, Head of Corporate Sustainability at PUMA

As part of our agreement with Canopy, we have signed up to the Pack4Good and CanopyStyle initiatives, which work to empower supply chains to save forests, and bring alternative, next generation solutions to the mainstream, both in packaging and viscose production.

We’re very excited to welcome sportswear giant PUMA to the CanopyStyle and Pack4Good initiatives. Transforming unsustainable supply chains is vital to keep forests standing, protect biodiversity, and stabilize the world’s climate. PUMA strives to be at the front of the pack and today they are clearly demonstrating that leadership.

Nicole Rycroft, Canopy’s Executive Director

Image Credit: Paul Hilton

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