Nine out of ten PUMA products will be made with more sustainable materials by 2025

May 18, 2021

Nine out of ten PUMA products will be made with more sustainable materials by 2025

May 18, 2021

In 2020, we already achieved an important milestone by sourcing 100% of the core materials used in our Apparel and Accessories, such as down, viscose and cotton, from more sustainable sources. Above 97% of other materials such as leather, polyester and cardboard also came from certified sources in 2020. This means that 5 out of 10 PUMA products were made from more sustainable materials last year. Our Aim: By 2025, nine out of ten PUMA products will be made of more sustainable materials.

In our sustainability strategy, we focus on making the largest possible positive impact, so our customers know that by buying a PUMA product, they buy a sustainably sourced product. We will continue to push hard to live up to our mission statement of being ‘Forever Better’.

Stefan Seidel, Head of Corporate Sustainability at PUMA

As a next step, PUMA will increase the amount of recycled materials in its Apparel and Accessories products and by 2025, 75% of the polyester used in these PUMA products will be from recycled sources. As part of this commitment, we joined the “Recycled Polyester Challenge” by global nonprofit organization Textile Exchange.

Our sustainable collections

In 2021, we launched several collections with a specific sustainability focus. PUMA sought to rethink waste with the ReGen collection, which is made from PUMA’s own waste material and other recycled materials: leather off-cuts, cotton off-cuts, and polyester made from recycled plastic. The Exhale collection, which was made together with model and climate activist Cara Delevingne, uses recycled polyester and offsets the carbon footprint.



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