Hip-Hop
& High Fashion
PUMA ANNOUNCES COLLABORATION WITH STYLE ARCHITECT AND CULTURE DEFINER JUNE AMBROSE
October 7, 2020PUMA ANNOUNCES COLLABORATION WITH STYLE ARCHITECT AND CULTURE DEFINER JUNE AMBROSE
October 7, 2020We are SO EXCITED to welcome June Ambrose to the PUMA family as our newest creative partner. June’s role highlights PUMA’s continued focus on creating premium offerings that merge style with performance.
June will take a holistic brand approach, extending her design eye across categories and age groups for girls and women’s collections throughout 2021 and beyond. For those of you who are not aware yet, she designed and put Missy Elliot in the unforgettable patent leather-and- vinyl suit seen in “The Rain (Supa Dupa Fly)” video. June was also the one who dressed P. Diddy and Mase in those eye-catching metallic suits. And she is most definitely the woman who helped Jay Z become the fashion icon he is today.
Jay (Jay-Z), Emory Jones and I have had many conversations about style, sport, purpose and legacy. From these conversations, Jay then introduced me to Bjørn Gulden (PUMA CEO) and Adam Petrick (PUMA’s Global Director of Brand and Marketing). Adam and I talked about our visions and my impact on the culture at large, and it was from these interactions that I knew a collaboration with PUMA would be beautiful and transcend far beyond product.
June will lend her expertise to a number of moments and collections with PUMA throughout 2021 including, but not limited to, an exciting exclusive for PUMA Hoops and a Title Nine collection inspired by June’s passion to celebrate bold, fearless women everywhere who rise above and go the distance no matter how big the challenge might be, while also being stylishly fit. The partnership will also transcend product; working closely with June, PUMA will commit to using its platform for social impact, empowering youth and pushing for equality in sport.
merge style
with performance
I want athletes and all women to feel fearless and inspired when they wear the pieces that I've designed. I want to create a space where young girls and women feel empowered on and off the court.
