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NEW ZEALAND!

PUMA ANNOUNCES AN EXCITING NEW LONG-TERM PARTNERSHIP WITH THE NEW ZEALAND FOOTBALL FEDERATION

December 18, 2023

PUMA ANNOUNCES AN EXCITING NEW LONG-TERM PARTNERSHIP WITH THE NEW ZEALAND FOOTBALL FEDERATION

December 18, 2023

Together with the New Zealand football federation, we are happy to announce a new long-term partnership, set to commence in 2024! We are excited for this new chapter and welcome the Football Ferns and All Whites to our PUMAFam!

Under the guidance of Johan Adamsson, the Global Director of Sports Marketing & Sports Licensing for PUMA, and Andrew Pragnell, CEO of New Zealand Football, the collaboration marks the beginning of an exciting chapter in international sports.

“We are delighted to partner with New Zealand Football. Football is one of the fastest growing sports in New Zealand and we are thrilled to be able to continue the growth of the beautiful game in the Oceania region. We are excited by the ambition of NZF and look forward to pursuing success on the international stage together.”

Johan Adamsson, Global Director of Sports Marketing & Licensed at PUMA

This is an exciting new partnership that will take our national teams and New Zealand Football to the next level. PUMA’s commitment to excellence aligns with our ambition as a football association to continually raise the bar for the game in New Zealand. Football is the biggest participation sport in the country and this partnership will give it the support it deserves to continue that amazing growth.

Andrew Pragnell, CEO, New Zealand Football

From Highlights in the past….

Boasting an illustrious history, the Men’s team, known as the All Whites after their iconic white shirt, has participated in the World Cup twice (1982 and 2010) and secured victory in the OFC Nations Cup five times. The Women’s team, the Ford Football Ferns, has showcased their prowess in the Women’s World Cup six times and clinched the OFC Nations Cup six times.

New Zealand is witnessing a surge in football talent, with more players participating internationally and in Europe than ever before. As one of the fastest-growing sports in the country, football’s popularity is reaching new heights, further accelerated by the successful co-hosting of the Women’s World Cup with Australia in July and August 2023.

… to Highlights in the future!

The first international window where New Zealands teams will be featuring our PUMA apparel is scheduled for February 2024, setting the stage for a year of sporting excellence.

We will proudly equip all 10 New Zealand Football national teams, including the Men’s and Women’s teams from U-17 to the senior teams, as well as the futsal teams and eFootball team.

2024 will also see New Zealand represented at the Paris Olympic Games with the Men’s team already qualified and the women’s team still to do so in the final qualification tournament, in February 2024. Also, we’ll see the Men’s futsal side, the Futsal Whites, playing in their first ever Futsal World Cup.

 

We are exciting to seeing this partnership evolve 🌟!

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