PUMA and Rob Cristofaro Team Up for “Who’s Who” Book to Celebrate 50 Years of PUMA Clyde Sneakers

March 13, 2023

PUMA and Rob Cristofaro Team Up for “Who’s Who” Book to Celebrate 50 Years of PUMA Clyde Sneakers

March 13, 2023

New York is defined by the dynamic creatives who live in it. And what better way to celebrate New York culture than to capture it all in a book? PUMA and the multimedia visual artist founder of design studio Newco Studio Practice® Rob Cristofaro joined forces to create “WHO’S WHO?: New York Local Edition”, a guide to definitive creatives who shape New York culture today. The book coincides with the 50th anniversary of PUMA’s first signature shoe in basketball history: PUMA Clyde.

The book features 75 individuals who shape New York music, food, sport, fashion and art. This includes fashion designers Dapper Dan and June Ambrose, up-and-coming artist KidSuper, jeweller Tommy Jewels, rapper Patrick “Wiki” Morales, vintage streetwear, apparel, art, and bookstore LAAMS, and basketball star Walter “Clyde” Frazier. From people behind-the-scenes to familiar faces, “WHO’S WHO” profiles the dynamic people who define New York.

A book preview event was held at LAAMS in New York.

“I’ve acted as a curator within New York’s creative community for over twenty years. We started ALIFE as an incubator for untapped talent in downtown NYC—but quickly. evolved into a platform for creatives around the world. This book serves as a guide to contemporary talent, while honoring that same tenacious spirit we embodied twenty years ago.”

Rob Cristofaro, Newco Studio Practice® Founder

As a definer of New York basketball, the book pays homage to PUMA Clyde and its inspiration, Walter “Clyde” Frazier – former New York Knicks point guard. In 1973, he asked PUMA for a custom made version of the Baskets shoe, which later became a timeless, classic shoe both on and off of the court. This year, PUMA’s Clyde Sneakers turn 50! On top of the book celebrating this milestone, PUMA chose four New York-based collaborators to present their own interpretations of the Clyde Sneaker: Public Housing Skate Team, LAAMS, Tommy Jewels and Extra Butter/Russ&Daughters.

Walter "Clyde" Frazier

Shoe Collaborations

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