Sports
Some world records barely last a season while others survive for decades. From Usain Bolt’s blistering sprints to Yaroslava Mahuchikh's stunning high jump, these moments display unforgettable breakthroughs that set new standards.
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Sportstyle
Four ways to wear the new H-Street Ballet. Match your mood to the different versions of this hybrid shoe, with the elegance of a ballet flat and the technical prowess of a trainer. Whatever the vision, there’s an outfit for you.
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Sports
From downsized men’s boots to purpose-built innovation, PUMA experts share how research, athlete insight and performance demands are reshaping football footwear for women.
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Sports
From the cockpit to culture: for decades PUMA has shaped motorsport through performance innovation, iconic partnerships and the Speedcat – turning racing authenticity into style that lives far beyond the track.
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Sports
Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.
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Sports
Without proper rest, the body cannot recover from the stress placed on it by exercise. This is why top athletes – and the fastest runners – protect their rest days and treat them as seriously as their workouts.
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Corporate
Meet Mujtaba Hussain, a third-party sustainability auditor with global risk management partner, LRQA, who makes sure brands like PUMA and their suppliers walk the talk on responsible business.
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Sports
Mobility training is about improving how we move: better range of motion, reduced stress on the body, and smoother, pain-free movement over your lifetime. Especially for athletes, mobility isn’t optional – it’s essential.
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Sports
PUMA’s Damion Perry reveals how the team engineered the industry’s first HYROX‑specific super shoe — transforming an elite marathon model with new stability, grip and durability to meet the sport’s unique hybrid demands.
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Sports
Reality check: your water bottle is probably more than a little gross. If you don’t think so, ask yourself: when was the last time you washed that thing? If you can’t remember, then it’s likely overdue.
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Sports
Johan Cruyff will forever be part of football and PUMA’s legacy. From a defiant moment in the 1971 World Cup that embodied his spirit to philosophies that shape modern football—his impact remains timeless.
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Sports
Prepare for your next HYROX by adding these five movements to your routine – because training is so much more than practising station technique. Accelerate progress towards your next PB and build resilience along the way.
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