What makes us family

PUMA and Palmeiras launch new HOME and AWAY uniforms for 2024 season

January 31, 2024

PUMA and Palmeiras launch new HOME and AWAY uniforms for 2024 season

January 31, 2024

PUMA and Palmeiras proudly present the HOME and AWAY uniforms for the 2024 season. In the 110th club’s anniversary year, legacy and tradition are the themes for this years “What makes us family” campaign. Paying tribute to the big anniversary, these iconic jerseys are more than just clothing – they embody the rich history that makes up the Palmeiras family.

On January 28 at Allianz Parque, the “Verdao” debuted their new jersey against Santos in the third round of the Campeonato Paulista 2024 and won 2:1. Read on and get a sneak peek into the launch video of the new jerseys!


A Celebration of 110 Years: Tradition, History, and Victory

The 2024 uniforms stand as a testament to Palmeiras’ extraordinary 110 years of history and triumphs. The “What Makes Us Family” campaign not only celebrates the present but also pays homage to the trophies won during the partnership between PUMA and Palmeiras, marking the most successful period in the club’s history.

“In such an important year for Palmeiras fans, we are very happy to launch new uniforms that celebrate club’s tradition. Let’s work together to make this another year full of achievements, transforming this collection into another victory for the partnership between Palmeiras and PUMA.”

Leila Pereira, Palmeiras president

Since 2019, Palmeiras has clinched 11 major championships, including the recent Campeonato Brasileiro 2023 and Supercopa do Brasil 2023. Luciana Soares, PUMA Brazil marketing director, looks back on the six years of collaboration:

“In six years, we built a successful partnership, with a joint work aiming to exceed the supporters’ expectations. We will continue to value and to elevate Palmeiras legacy, always looking to the future and paying tribute to tradition, as a FOREVER.FASTER. brand”

Luciana Soares, PUMA Brazil marketing director

“What Makes Us Family” – An emotional journey

The launch video, a joint creation by PUMA and Palmeiras, delves into the hearts of the supporters. Narrated by a mother sharing the story of her son’s journey into becoming a passionate Palmeiras fan, just like millions around Brazil. The film underscores that the love for Palmeiras transcends blood ties, fostering a familial bond among supporters. The campaign stars supporters, idols from the current squad, such as Gustavo Gomez, Gabriel Menino, Murilo, Marcos Rocha, and Richard Rios, and past idols, represented by Ademir da Guia, Dudu and Galeano.


View this post on Instagram


A post shared by PUMA Brasil (@pumabrasil)

Rich Tradition Meets Modern Elegance

The new shirts for the 2024 season reflect a consolidated squad that has been crowned several times. The uniforms seek traditionalism, sophistication and elegance, traits that reflect Palmeiras position as one of the most successful teams in the world.

For the first time sharing the same pattern, the HOME and AWAY jerseys feature three historic Palmeiras emblems, in reference to the 110 years that will be completed in 2024. The first Palestra Italia shield (created in 1914) appears for the first time on the club uniform. In addition to that, the pattern also brings Cruz de Savoia (1916), symbol of the Italian Royal House; and the P (1942), which was the first shield to reflect the team’s name change to Palmeiras. The current emblem used since 1959 is also printed on the jersey chest.



Palmeiras for everyone – Today and Tomorrow

Palmeiras and PUMA offer three different versions of the jerseys: Player, Supporter, and Stadium. The Player versions mirror those worn by Palmeiras players on the pitch, featuring Jacquard fabric, TPU emblems, and PUMA’s dryCELL technology for maximum moisture absorption.

With small fabric and tech variations, Supporter and Stadium models offer more affordable alternatives, maintaining PUMA’s quality. Supporters can distinguish PUMA’s original products through the holographic seal with the club’s badge on the label, guaranteeing both product quality and originality.

The 2024 season is not just a celebration of Palmeiras’ rich history but also a bold step into the future, embracing the club’s enduring legacy and the unwavering support of its dedicated fans. Together, Palmeiras and PUMA look forward to another year of achievements and victories on and off the field.


More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to catchup@puma.com or via the link in each e-mail.