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Athleisure

1DER by PUMA addresses the growing need for stylish yet affordable athleisure

October 5, 2021

1DER by PUMA addresses the growing need for stylish yet affordable athleisure

October 5, 2021

India’s homegrown e-commerce marketplace “Flipkart”, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand ‘1DER by PUMA’ is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.

 

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1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul’s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul. Athleisure has gained immense popularity over the years with consumers looking for options which are more every day and versatile. With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing.

Abhishek Ganguly, Managing Director – Puma India & Southeast Asia

In the past year, as many of our customers have continued to work from home and have prioritized their health and fitness, ‘athleisure fashion’ has seen tremendous adoption and growth. This has led to the emergence and significant growth of the ‘athleisure’ category. Leveraging the opportunity to serve the evolving fashion needs of consumers across India, and curated with a deep understanding of these consumers, the ‘1DER by PUMA’ range is a carefully selected array of products that address a very specific growing need for athleisure. ‘1DER by PUMA’ is aimed at the needs of young working professionals and college students, who continue to look for branded/ quality/ fashionable clothing that suits their ever-evolving lifestyle.

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