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Mood picture for Get the Look: Festival Looks 2025. Showing the silhouette of a women in the crowd

What to wear: PUMA Festival Edition

6 Looks to Get Inspired
August 7, 2025
The sun’s out, the music’s calling, and festival season is officially in full swing. That means it’s time to level up with pieces that are cool, comfortable, and impossible to ignore. Whether you’re front and center at the main stage or lounging low-key in the chill zone, we’ve styled six PUMA looks to help you show up, express yourself, and soak it all in.

Look One: Footloose and Fancy Free

Get the Look Festival Looks 2025 - Look 1
She’s not sure how she got here, but she’s loving it nonetheless. Pastels and neons, with glitter on her cheeks, she’s wearing the kind of outfit that floats from one stage to the next like it has a mind of its own. Her look is all soft structure and playful layers: a long-sleeve tee draped over a ribbed tank, half-tucked into a zippered mini skirt that moves when she does. Candy-painted sneakers add a sweet pop beneath it all, making every step a statement. A classic baseball cap nods to her sporty side, while the chunky black hobo bag swings easily at her hip. She’s heading toward the main stage, but she’s taking the scenic route.

Look Two: Dancing to Her Own Beat

Get the Look Festival Looks 2025 - Look 2
It’s not her first rodeo; she’s here for the minimal techno, maximum sunlight and maybe a strategic snack break or two. A triangle bikini top does the heavy lifting as a full look, paired with leopard-print A-line shorts that balance bold with breezy. Her sneakers feel straight out of a Berlin basement party, while the crew socks and bucket hat keep things grounded in the kind of cool that hasn’t even heard of trying too hard. She always knows where the best set is, and she travels light: a sling bag is just big enough for the essentials – lip balm, gum, sunscreen and snacks. You’ll catch her swaying near the speakers, sunglasses on, head bobbing, living her best life.

Look Three: The Existential Raver

Get the Look Festival Looks 2025 - Look 3
He’s been to three festivals this summer and insists this one has the best sound system. His outfit is a masterclass in deliberate contradiction. A structured black tee sits sharp against technical shorts with an industrial edge, layered over animal print leggings that say “I think outside the algorithm.” His slides are unapologetically chill, expressing to the world that he’s transcended the hype.

A lightweight jacket adds a bit of futuristic drama, just in case the weather turns (or someone snaps a picture). The final touch is a pair of colour-coded wraparound sunglasses for perspective. You’ll find him mid-debate about vinyl versus AI-generated sets, then dancing like no one’s livestreaming.

Look Four: Soft Launching His Inner Smurf

Get the Look Festival Looks 2025 - Look 4
He’s not here to rage. He’s here to wander, nap, and maybe fall in love with someone over a shared pack of gum. Dressed head-to-toe in the FENTY x Smurfs knit set, he’s fully embraced his cozy era. The vibe is a little nostalgic, a lot magical, and just structured enough to feel intentional. Speedcat sneakers ground the look in incidental archival cool, like he accidentally coordinated with a ‘90s race car. And that bright blue beanie is bringing pure softness, like a hug for his head. 

You’ll probably spot him spinning slowly in the mist of a smoke machine or daydreaming in a hammock just within range of the chill-out stage. He’s not lost, just vibing in another realm.

Look Five: Don’t Ask, Just Dance

Get the Look Festival Looks 2025 - Look 5
She didn’t plan this look (or so she says), but it somehow reads like a perfectly styled editorial from a magazine you’ve never heard of. The dress drapes in all the right places and looks like it was made for dancing under strobe lights and disappearing into the night. Those Mostro leather boots keep her grounded in something sculptural and sharp, and give her the air of someone who never misses a beat. Performance sunglasses shield her eyes, but not her attitude.

The finishing touch is a metallic micro-grip bag that technically counts as an accessory but actually serves as a conversation starter.  She’s either on her way to the secret set or has already left it. Either way, you’ll wish you were going wherever she is.

Look Six: Always on a Side Quest

Get the Look Festival Looks 2025 - Look 6
He’s the type who shows up alone, makes five new friends by noon, and somehow ends up DJing an afterparty he didn’t plan to attend. Everything about his look is built for mobility and mystery. The trail runners are made for actual terrain but are too sleek to be left off the dancefloor. His cargo jorts are a tactical choice, just long enough to be ironic and just roomy enough to carry everything from water to a spare charger.

The HELIOT EMIL top brings a quiet performance gear energy without trying too hard. Then the KidSuper windbreaker layers on easily, perfect for unpredictable weather or an impromptu hike to who-knows-where. The oversized backpack isn’t just a flex. It’s packed with a hoodie, a flashlight, and possibly a portable espresso kit. And the 4-panel cap gives it all just the right amount of low-key, keeping the sun out of his eyes and his next move a mystery. You’ll get a glimpse of him as he’s disappearing behind a speaker stack or ducking into the woods for yet another impromptu adventure.
There you have it. Six distinct looks to carry you through the festival season’s euphoria, chaos, and everything in between, all while wrapped in head-to-toe PUMA. Whether you’re chasing the bassline or just vibing in the shade, follow your flow, feel good, and dance like no one’s watching – because they probably aren’t.

IN COLLABORATION

Kristine Mitchell - Blogger
Kristine Mitchell is a freelance journalist whose work explores global culture, creative expression and patterns she observes in the world around her.

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