Let the Love In
Get the Look: Valentine’s Day Edition
This first PUMA capsule is very personal to Lauren and incorporates her effortless West Coast style, featuring comfortable fabrics and neutral tones that can be worn year-round. The accompanying Forever Stronger campaign features London photographed around Los Angeles neighborhoods including, the notable Simply Wholesome Restaurant & Store, a Black-owned business that has been serving the L.A. community since the early ‘80s.
The Forever Stronger capsule includes a T-shirt, a hoodie and a classic black and white PUMA Suede with “Forever Stronger” prominently embroidered in script. The hoodie and tee feature a tiny blue heart, a special representation of Nipsey Hussle and serves as a reminder of where London came from and where she is going.
I am so grateful and proud to drop my first collection with my PUMA family. I wanted to make sure that each piece was authentic to who I am and my style. This collection expresses a constant reminder that through it all, no matter what happens in life, may we be Forever Stronger. Looking forward to more to come.