This Earth Day, Do
Something Nice for
the Planet, and Yourself

Today we celebrate Earth Day. And in honour of our favourite planet we teamed up with First Mile to release new styles and colorways of our co-branded collection, made from recycled yarn manufactured from collected plastic bottles.

It’s here. The second drop of the PUMA x FIRST MILE collection consists of performance shoes, apparel, and accessories. Featuring an exclusive camo pattern, earth tones and a dash of vibrant colors, this collection will not only allow you to perform your best but also look great while doing so.

The new styles and colorways, made from recycled yarn manufactured from collected plastic bottles will be available today, April 22^nd, on PUMA.com and retailers worldwide.

But it’s about making an impact. “Earth day is an important reminder that we should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for PUMA. “Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”

The second drop of the PUMA x FIRST MILE training collection demonstrates that both PUMA and First Mile are committed to sustainability. And it’s not just about doing good things for our planet, but for the communities and people that call this place “home”.

Love the idea of doing something good AND looking good? Get your “First Mile” gear today, on Earth Day, at Puma.com. Or to find out more about sustainability at PUMA, visit PUMA.com/FOREVERBETTER.