Davido joins the PUMA Family

December 17, 2021

Davido joins the PUMA Family

December 17, 2021

We are excited to welcome Davido to the PUMA Family! Davido is one of Africa’s most successful music artists. With more than 20 million followers on social media and four successful albums to his name, he has become a cultural ambassador for his native Nigeria as well as a prominent voice of human rights on the continent.

Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations. I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other super stars and I thought, that’s an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.

Davido, Nigerian-American singer, songwriter, and record producer

Davido will act as a brand ambassador for PUMA in sub-Saharan Africa, North America and across the world. He will wear PUMA’s Sportstyle collections, including the company’s iconic T7 tracksuits. As an avid sports fan, Davido will also don our Basketball and Football styles.

We could not be more excited to welcome Davido to the PUMA family! Throughout our history, PUMA has had strong roots in Africa, football and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”, said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution.


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