Sportstyle
The World Cup may be coming soon, but PUMA’s national football jerseys are too good to save for matchday. Here’s how to wear one in 2026.
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Sports
From Pelé’s breakthrough to Morocco’s historic run, revisiting the World Cup moments where PUMA players and teams left a lasting mark on football’s biggest stage.
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Corporate
Old threads woven into new trends. PUMA is bringing RE:FIBRE to the World Cup, producing all replica jerseys for its national teams from recycled textiles rather than plastic bottle-based polyester.
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Sports
In conversation with Dominique Gathier, PUMA’s VP Teamsport, on World Cup 2026 as a milestone moment – where performance, culture and emotion come together as the brand shows up on football’s biggest stage.
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Sports
If the weight room makes you feel a little nervous, you’re not alone. New equipment, finding your rhythm and feeling comfortable can take time. But with the right mindset, the gym can quickly become one of your favourite spaces.
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Sports
From tight cockpits to precise pedal feel: how Formula 1 driver Christian Danner’s insight helped PUMA develop its first racing shoe in the 1980s, built for real motorsport demands.
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Sports
Road running and trail running place very different demands on your body – and your gear. Let’s break down exactly what kind of kit you need for each type of terrain, so you never show up unprepared again.
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Sports
Step inside PUMA’s NITRO LAB, where athletes, data and biomechanics shape the future of performance. Real testing, real feedback and cutting-edge science come together to redefine footwear for running, football and HYROX.
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Sportstyle
From retro heritage to modern sneakerinas, explore why fashion is eyeing up slim sneakers – and how styling the trend means reimagining your outfit.
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Corporate
From a walk through Nuremberg Zoo to a global icon: discover how PUMA’s jumping cat came to life and how Rudolf Dassler’s vision shaped one of the industry’s most recognizable logos.
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Sports
Whether you’ve just started running as your 2026 resolution, or you’re already a seasoned marathoner- this running shoe finder will help you discover the perfect PUMA running shoe for your stride, goals, and distance.
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Sports
From battles in the elite field to charity heroes, expert spectator spots to kit tips for April’s changeable weather, here is your essential guide to this year’s marathon party in the heart of London.
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