What a great start in Paris so far for Team PUMA and our PUMA athletes – time for a quick recap!

Mondo Duplantis has once again made history at the Paris 2024 Olympics by breaking the pole vault world record for the ninth (!) time. Our PUMA athlete cleared an astonishing height of 6.25 meters, surpassing his previous record of 6.24 meters set earlier this year. This remarkable achievement also secured him his second consecutive Olympic gold medal 🥇.

The PUMA House was buzzing with basketball energy as PUMA Hoops took the stage for Hoops Day in Paris to announce a groundbreaking partnership with design visionary and cultural icon, Salehe Bembury. Known for his unmatched style and deep ties to basketball culture, Bembury is set to propel PUMA Hoops to new heights in both performance and culture.

We´re thrilled to announce the grand opening of our PUMA House in Paris. PUMA icons such as Linford Christie, Tommie Smith, Robert Pires and Colin Jackson visited us there right at the start. Our CEO Arne Freundt gave them a warm welcome. Broadcaster Tiara Williams also hosted the event. For 17 days straight, this place is going to be buzzing as the go-to spot for all things PUMA – think chill vibes where athletes and pals can kick back, celebrate big wins, and soak up an awesome vibe. Take a look! 👀

In Paris, we continue to celebrate an exciting summer of sport by showcasing our athletics elite. These sprinters, high jumpers, and pole vaulters show the true essence of speed and resilience.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.