Welcome to Black Station 2
PUMA launches Black Station 2, an expansion on its metaverse immersive digital retail experience
June 19, 2023
Our metaverse web destination Black Station has been revamped! You may have explored our digital retail experience Black Station, where you can view and purchase exclusive digital collectables that can be redeemed for physical PUMA sneakers. Now, Black Station 2 offers two distinct and explorable worlds â each showcasing new innovative footwear designs. Step into the worlds of Unkai and Unter đȘ
Black Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the cityâs bright colours and energetic elements. Unter and its respective footwear are inspired by Berlinâs underground club culture.
Black Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the cityâs bright colours and energetic elements. Unter and its respective footwear are inspired by Berlinâs underground club culture.
Fast-RB will be the first footwear release within Black Station 2. Fast-RB features a unique configuration of PUMAâs pinnacle running technologies: four optimally placed NITRO (nitrogen-infused foam technology) pods and three PWRPLATEs (NITRO midsoles stabilisers that maximise energy transfer for powerful propulsion).
UNTER
UNKAI
âWeâre thrilled to invite our community into these new worlds that provide an unparalleled shopping experience. PUMA aims to meet our community where it shops while also exploring new and exciting opportunities within cryptocurrency and the metaverse.â â Ivan Dashkov, Head of Web3 at PUMA
Celebrating our 75th anniversary this year, we are excited to highlight our growing web3 footprint! Our increasing use of metaverse platforms work together with our more traditional shopping routes. We are even opening purchase options in Black Station 2 to include credit cards as well as crypto currency! Make sure to explore the world of Black Station 2 âĄïž
Check out PUMA Black Station HERE
NFTs
Since the launch of Black Station in 2022, PUMAâs NFT offerings have expanded â including the recent launch of the Super PUMA PFP NFT. In Black Station 2, PUMA Pass NFT holders (previously Nitro Collection) can purchase a Materialiser NFT (âto-be-producedâ physical) and/or a Digital Collectible NFT. If you have a PUMA Pass (purchasable on OpenSea.io), you will get first access to high-end PUMA products.
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Catch up now speaks more languages
To enable as many users as possible to connect with us and be part of our world, we offer CATch up in English, German, French, and Spanish. Please note that these translations are automated and may contain errors.
