My life in RE:SUEDEs

See how our ambassadors are participating in the RE:SUEDE biodegradability project

June 13, 2022

PUMA’s biodegradability project RE:SUEDE is in full swing! 500 pairs were sent out to volunteers in Germany in April, who will wear it for half a year before sending it back so we can see whether it can biodegraded. With this project, PUMA has the ambition to set new sustainability standards. The testers, including PUMA ambassadors such as Cara Delevingne or Raphaël Varane, will now wear the RE:SUEDE as part of their daily routine to gather realistic feedback about the durability of the materials used. See what Cara Delevingne, Raphaël Varane, Kyle Kuzma and others say about their experience with the shoe.

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Ein Beitrag geteilt von Cara Delevingne (@caradelevingne)

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Ein Beitrag geteilt von Raphael Varane (@raphaelvarane)

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Ein Beitrag geteilt von Visa Vie (@visavieofficial)

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Ein Beitrag geteilt von Christopher [dead stock] (@christopher)

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Ein Beitrag geteilt von Levi🌞 (@levinhotho)

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Ein Beitrag geteilt von Gesa Krause (@gesa_krause)

Our Pilot Program

The RE:SUEDE experiment is a pilot in circularity, as PUMA aims to take more responsibility when it comes to tackling the ‘after life’ of products. 500 selected participants in Germany join PUMA on an experimental journey towards circularity. The participants will wear their RE:SUEDEs for six months to test out the durability of the product, which uses biodegradable materials, in real life, before sending them back to PUMA. The sneakers will then be biodegraded in an industrial process in a controlled environment at Valor Compostering B.V., owned by Ortessa Groep B.V. to see if they can be turned into compost.

PUMA | RE:SUEDE

More about the RE:SUEDE

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PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker

Say ´hi´ to the RE:SUEDE! We have developed an experimental version of our most iconic sneaker, the SUEDE, to test for a product to make it biodegradable. By doing so, PUMA aims to meet the growing demand for sustainable products for a better future. The RE:SUEDE, which uses the latest technology available today, will be made from more sustainable materials such as Zeology tanned suede, biodegradable TPE and hemp fibres. Since its first iteration in 1968, the PUMA SUEDE has been at the forefront of cultural turning points. With the RE:SUEDE, we want to give our consumers a stylish and more sustainable choice, while showcasing the latest technologies.

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Join our RE:SUEDE experiment in biodegradability!

Would you like to test our new RE:SUEDE? With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for our iconic SUEDE. We´ll test whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. Right now, we are looking for 500 people in Germany to join our brand ambassadors such as Cara Delevingne and Raphaël Varane. Are you in?

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Catch up now speaks more languages

To enable as many users as possible to connect with us and be part of our world, we offer CATch up in English, German, French, and Spanish. Please note that these translations are automated and may contain errors.

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My life in RE:SUEDEs

Our Pilot Program

PUMA | RE:SUEDE

More about the RE:SUEDE

PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker

Join our RE:SUEDE experiment in biodegradability!

Catch up now speaks more languages

Our Favourites

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