ULTRA BOOTS
WITH A MESSAGE

PUMA and ambassador Kevin-Prince Boateng present special Black Lives Matter ULTRA football boots.

We collaborated with PUMA athlete Kevin-Prince Boateng to produce this special pair of “Black Lives Matter” ULTRA football boots as part of our PUMA #REFORM initiative. Kevin has continued to push for equality and change following his own experiences of racism on and off the pitch. He proactively reached out to us to collaborate on this special boot and to discuss ways to help drive social change in football and society.

We are proud of the result and the powerful inscription for him. “Black lives matter” and the fist symbol are shown on the instep and the outside. “No racism” is written on the heels. Kevin-Prince Boateng will be the only PUMA athlete wearing the Black Lives Matter ULTRA football boot. The football boot won’t be available commercially.

Grounded on three core pillars—ending racial, LGBTQ+, and gender discrimination— our #REFORM program drives and advocates for social change. By partnering with communities, like-minded activists, and organizations around the world, PUMA can take action to make a difference, together.

#StrongerTogether