Welcome to the family Winnie Harlow
Winnie is the epitome of a fashion rebel, known for defining her own style and defending her values. The model announced the partnership with PUMA on her Instagram channel and emphasized how important it was to her, especially in the wake of the global protests against inequality and policy brutality.
Situations over the past few weeks have highlighted the injustice, inequality and police brutality faced by black people both in America and around the world so it was really important for me to partner with a brand that gives me the opportunity to champion people and organizations working to make meaningful change.
Winnie Harlow about working with PUMA
The Jamaican Canadian supermodel is confident, beautiful, and a global trendsetter, but most importantly not scared to go against the norm, which makes her a great match for PUMA. Winnie has been a victim of bullying during her childhood and now she is an inspiration for many of us. Together, PUMA and Winnie have been working on several projects during the last few months and we can’t wait to share them with you. Winnie announced that her first project alongside PUMA will be to support The Trayvon Martin Foundation.
Winnie has walked the runway for many famous labels, she appeared in music videos and starred in campaigns for Diesel and Desigual. Her new collaboration with PUMA is part of PUMA’s latest drop: The Kyron Awakening. The shoes will be available in two colourways, in white-dazzling blue or white-marshmallow.
The Trayvon Martin Foundation
The Trayvon Martin Foundation was established in 2012. It is a non profit organization whose main purpose is to provide both emotional and financial support to families who have lost a child to gun violence. The goal is to shift the conversation from intervention to reform by strengthening families through leadership, support, guidance, and counseling. The foundation is supported by a network of individuals and companies who share a unified vision of a world free of senseless killings.
