This streetwear-oriented launch is the lovechild between PUMA and designer Salehe Bembury. Known for bold visions, Bembury has infused his unique flavour into the goalkeeper kits for 11 national federations equipped by PUMA: think Portugal in psychedelic pink, Switzerland in mountain-etched black, Austria in oversized florals. He also translated these same colours and motifs into TRVL WEAR, a casual off-field line of tracksuits and tees, rooted in heritage PUMA sportstyle.

Without further preamble, here are three ways to wear the new pieces, inside and outside the stadium.

Look 1: Stadium-to-Street

Football has always had its own dress code, but events like the World Cup tend to dissolve whatever line still exists between fan dressing and everyday fashion. That is to say, kit-as-outfit is no longer niche.

For this style, start with a TRVL WEAR tracksuit jacket plus graphic tee in a bold colourway. Portugal’s pink is an obvious conversation starter, especially when paired with its slightly more subdued jacket. Continue with something structured but easy, like these tailored shorts. The footwear choice is clearly the latest PUMA Velum 1 in multi-colours and mesh. The UV-reactive finish means the sneaker reads differently indoors and out, which is a useful trick when you’re moving from a dark bar to a sun-soaked terrace mid-match.

Keep accessories minimal; Bembury’s prints are doing more than enough. A baseball cap with hints of fandom and an effortless backpack do the trick. Though if you’re feeling funky, a pair of bright fan socks in matching colours really do drive the theme home.

Look 2: Maximalist Summer Uniform

Quiet luxury is nice, but you know what else is nice? Letting the pendulum swing all the way to the other side and dropping all restraint when it comes to your clothing. Summer trends are pointing towards prints, colours, and visual confidence, and Bembury’s design language was built for exactly this kind of conversation.

In this look, we lean into maximalism with the TRVL WEAR KING tracksuit top and bottoms. The swirling graphics and quality stand alone, so there’s no need for additional print or texture. A bright tee underneath perfectly supports rather than steals the spotlight.

For footwear, reach for a pair of PUMA low profile lifestyle sneakers, with sleek lines and a similar, yet slightly contrasting, colourway for a progressive pop. Wrap the outfit up with one or two clean accessories at most – a simple chain, a neutral bag – and you have yourself a statement summer uniform.

Look 3: Off-Duty Travel Dressing

The TRVL WEAR collection is true to its name, designed with movement in mind. This look is styled for when you’re in transit, or just feel like dressing as though you are.

Take one of the bright and bold TRVL WEAR goalkeeper jerseys and layer it under an open overshirt or a lightweight bomber jacket (bonus points for palette matching). This goes well with a pair of straight-leg cargo trousers, but nothing too complicated – the idea is to be stylish yet comfortable. On the bottom, PUMA KING DNA keeps it grounded in sportswear history. The silhouette reads as straightforward good dressing to anyone who doesn’t know the backstory, and as an insider nod to football culture for anyone who does.

Whether you’re doing airports, city walks, or stadium queues this summer, this fit will work for you.