From a paper bag for NYC to Istanbul, Dubai, Shanghai...
How PUMA brand design made it from a shopping bag to cool city tees all around the world
We have teamed up with designers of the renowned Kids’ fashion brand tinycottons to introduce classic PUMA silhouettes in a refreshed look and unique playful graphic prints that are a tribute to the artsy city of Barcelona and the characters and animals that roam in its streets.
Now, PUMA’s iconic footwear and apparel like the Basket, Classic Logo Tee and Classic Hoody, come with a new and rejuvenated tinycottons identity.
Founded in Barcelona in 2012, tinycottons quickly found a distinct place in the kids’ fashion scene due to its clean designs, unique graphic language, quality, and light-hearted attitude.
“Working with Tiny Cottons has been very exciting”, says Alexandra Dobra, the PUMA designer behind the collection. “The design process was extremely smooth; we had a natural dynamic going on. Their stylish but bold themes inspired me greatly and the tiny shoes with playful prints and premium materials were an instant hit. I’m extremely proud of this project!”
Tinycotton’s Creative Director Barb Bruno is “delighted to join forces with PUMA” and believes “that both brands will benefit from this partnership as the collection looks amazing. The look is very street, clean and modern – kids will love it and parents, too”.