Looking fresh in Black & Gold

WNBA star Kelsey Mitchell joins the PUMA family to become the first athlete added to Tyrese Haliburton’s signature Hali Line. The two icons from Indianapolis talk friendship, Kelsey’s trajectory, and what’s next for the franchise.

We’ve never been interested in playing it safe. Take a look inside PUMA’s more recent history of radical leadership: marrying sports tech to cultural disruption.

HYROX is more than a race, it's a movement. Joanna Wietrzyk, Faisal Abdalla and Simon Gronau share how hybrid fitness racing is redefining fitness through community, resilience and the belief that anyone can cross the finish line.

A$AP Rocky reimagines the PUMA Suede ‘94 with retro rebranding, nostalgic familiarity and his unique touch. Catch up with the conversation behind this collaborative effort and creative direction.

PUMA has been challenging the status quo for nearly 80 years. Step behind-the-scenes of the early milestones that redefined athletic performance forever.

From Dortmund's landmarks to Kiel's northern roots, seven PUMA clubs wear a piece of home in the 2026/27 season. Discover the stories, symbols and local inspirations behind each new jersey.

Discover how sprint legend Linford Christie turned a press conference in Atlanta into a lasting piece of sports and marketing history and created one of PUMA’s most memorable brand moments.

Football isn't just running with a ball. Romain Girard explains why bringing NITRO™ to the pitch meant rethinking one of PUMA's most successful technologies from the ground up.

Meet the Speedcat Mule: a cult classic reimagined as the summer’s most stylish slip-on. Motorsport DNA, ballet detailing, smooth leather and rich colours, this is the shoe of the summer that makes getting dressed look easy.

On a rare World Cup rest day, the focus shifts from matches to everything around them. Time to catch up on the stories, styles and moments that carry the game forward – before the ball starts rolling again.

What began as a heavy work boot is now a high-performance innovation platform. Explore the milestones, players and technologies behind the evolution of PUMA’s football boots.

Salehe Bembury and PUMA’s TRVL WEAR collection blurs the lines between football fandom and summer fashion. Here’s how to wear the vivid tracksuits, tees and sneakers for the global tournament (and beyond) this season.