Introducing Totally Taupe, Green Fog and Warm White
RIHANNA BRINGS FENTY x PUMA TO LONDON WITH THE CREEPER PHATTY EARTH TONE EXPERIENCE
April 18, 2024
Rihanna joined PUMA in central London to celebrate the launch of the FENTY x PUMA Creeper Phatty Earth Tone sneaker, which comes three distinct colorways for all ages and genders – totally taupe, green fog and warm white.
The space was transformed to become an underground garden experience, mimicing the shoe’s natural earth tones and the art of camouflage through grass and other nature elements. Guests enjoyed interactive product displays, magic acts and DJ sets by DJ Skylatylaa, Talia A. Darling and Kim Turnbull.
The space was transformed to become an underground garden experience, mimicing the shoe’s natural earth tones and the art of camouflage through grass and other nature elements. Guests enjoyed interactive product displays, magic acts and DJ sets by DJ Skylatylaa, Talia A. Darling and Kim Turnbull.
Notable guests included Rihanna, Aitch, Bianca Saunders, Bree Runway, Dilara Fındıkoğlu, Elarica Johnson, Mawaan Rizwan, Michael Dapaah, Ayra Starr, Cktrl, Ciesay and Tayce.
The exclusive Totally Taupe colorway of the FENTY x PUMA Creeper will drop on April 18 at 12AM EST exclusively at PUMA.com, while the Green Fog and Warm White colors launch on April 25 at 10am EST worldwide on puma.com, PUMA stores and global retailers including Foot Locker, JD Sports and Zalando.
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