In the U.S.A., an NBA game between top-tier teams can have millions of viewers. With the game being on fire across the globe, viewers tune in from nearly every nation, while teams and players compete in every corner of the globe. So what do all these basketball fans do when the game comes to a screeching halt? They innovate. By going digital. PUMA Hoops’ Digital Marketing team put their heads together back in March and came up with some fun ways to keep fans, the brand, and the athletes engaged during this challenging time. Since the game and the culture are so interconnected, that meant that basketball culture had to go digital, too.