Reflecting that
certain
Zeitgeist
The PUMA Trinomic R698 “Sakura”
May 4, 2015The PUMA Trinomic R698 “Sakura”
May 4, 2015More than 400 people queued for hours in front of the PUMA Store in Tokyo. It was the day in March, on which the limited edition of the PUMA Trinomic R698 “Sakura” by Ronnie Fieg was released. The shoe was sold out within a day.
The PUMA Trinomic is currently riding on a wave of success – again after the legendary Trinomic running series debuted in the early 90s. Back then, running shoes weren’t afraid to show off their goods. PUMA contributed to the visual technology boom by creating the Trinomic style: clear rubber cells that collapsed and rebounded for cushioning, stability, motion-control and double-takes. Here, our Creative Director Torsten Hochstetter explains why the PUMA TRINOMIC is currently so hot:
Why is the Trinomic so important in PUMA’s sneaker DNA?
The PUMA Trinomic first made a name for itself back in the 90s. The innovative performance technology was present in a number of PUMA running silhouettes, creating the Trinomic Family.
Back then, the technology was innovative in the performance market, it challenged the convention. It was adopted by the fastest athletes on the track and transformed their style of play. With the growing trend of performance styles being adopted on the street, the Trinomic’s relevance in the market has expanded its demographic, connecting both worlds of performance and style.
What are the key details that make up the Trinomic silhouette?
The structure of the silhouette is key. The clear rubber hexagon cells that make up the technology have three important purposes: they aid performance with enhanced cushioning, offer greater flexibility and enhance stability. The iconic Trinomic Triangle Logo is a subtle reference to these three features.
How does the Trinomic migrate from a Performance shoe to a Lifestyle silhouette?
Fundamentally, PUMA is a sports brand. However, even the product that is released by our Lifestyle department is rooted in sports and performance.
Styles created for the track always make their way onto the street. PUMA has a long history with the street wear and sneaker scene and has always been visible in this arena. So despite being a performance brand, the product we create will always find its way off the track and onto the street, irrelevant of current trends
Why is the Trinomic family often the first style choice for PUMA’s collaborations?
Right now, the Trinomic reflects that certain zeitgeist from a trend perspective. There have been many great collaborations on the Trinomic silhouette. One of the standouts being the partnership with Brooklyn We Go Hard on the Trinomic R698 for the “Bluefield” project. It firmly connected us with the streetwear and sneaker enthusiasts of today.
The Trinomic Bluefield has been widely sold out. Any plans to reissue it?
I know that the SELECT Team is planning to relaunch the Bluefield as part of their Trinomic R698 campaign. In terms of further details, you have to be patient. But I heard rumours that the shoes will be available in the PUMA Store in Herzogenaurach soon.
