Kicking for Hope

PUMA Teams Up with CAF in AFCON Refugee Camps Tournaments

February 8, 2024

PUMA Teams Up with CAF in AFCON Refugee Camps Tournaments

February 8, 2024

In January, two of the biggest refugee camps in Congo and Kenya came alive as the Confédération Africaine de Football (“CAF”) hosted the CAF Africa Cup of Nations Football Festival for internally displaced persons. PUMA partnered with the CAF in their mission to harness the power of football as a vehicle to include everyone and supported with equipment for both tournaments. Read the full article!

The events took place at Lac Vert-Bulengo IDP site in Congo as well as at the Kakuma refugee camp in Kenya. Each event involved young players – Girls and Boys – from seven other nearby sites housing displaced people. As an official partner of CAF, we were happy to support the youth tournaments in the largest refugee camps in Africa with equipment on and off the pitch.

Aiming to give hope to those who might otherwise feel hopeless, the objective of the football festivals was to utilise football as a vehicle for social inclusion and unity, drawing international attention to the situation of children in the camps, enhancing communication with children, advocating for peace, social cohesion and peaceful cohabitation. Further, life skills training for children, and training in basic football techniques and life skills for educators and coaches have been organized.

"Our vision is that everyone who wants to play can play. This joint project with CAF reinforces our collective, heartfelt commitment to this ideal, transcending mere marketing rhetoric. We will continue to put smiles on kids' faces through the power of sports when we have the opportunity."

Johan Kuhlo, General Manager EEMEA Distribution @ PUMA

Playing like the stars

The events each kicked off with a Grassroot Football Festival for U12 Boys and Girls, followed by a U15 Boys and Girls Tournament and a variety of coaching workshops. Several guests, including former coaches, former internationals and local football high-society added prestige to both events. And at the Lac Vert-Bulengo Camp, a drainage system was laid to ensure that local people would be able to use the field for years to come.

Looking forward, we will continue our collaboration with CAF and their commitment to ongoing investment in football pitches, goal posts, and other essential equipment in these regions, ensuring that everyone who wants to play, can play.

Download our CATch up APP to your smartphone now.


More News

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.