The voice of DARA

PUMA signs Bulgarian pop star DARA as a brand ambassador

April 18, 2023

PUMA signs Bulgarian pop star DARA as a brand ambassador

April 18, 2023

We are excited to welcome Bulgarian pop singer DARA to the PUMA family! As Bulgaria’s biggest pop star, Dara has become an important influencer for young generations in her country.

The singer rose to fame at only 17 by reaching the final of the Bulgarian edition of The X Factor and was signed by the biggest Bulgarian label – Virginia Records. Since then, there is no stopping her. She released a steady stream of hit singles in Bulgaria, including the chart-topping “Thunder”, “K’vo Ne Chu”, “Rodena takava” and “Darbie”. Her recent song “Mr. Rover” was also celebrated internationally when it was covered by Korean k-pop singer KAI.


“PUMA has an amazing product offer for women, which shows confidence and style. I’m excited to join the many strong women who are already part of the PUMA Family of ambassadors and athletes.”


For her first photoshoot with the big cat, Dara wore the iconic T7 track jacket in black and the MAYZE sneaker, one of PUMA’s most popular footwear styles for women.

With signing DARA, PUMA expands its focus on local relevance and complements its international line-up.


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