Ice Cream
& Diversity

PUMA showcases rainbow container at its HQ in frame of Pride Month celebrations

June 15, 2021

PUMA showcases rainbow container at its HQ in frame of Pride Month celebrations

June 15, 2021

Shine your true colors! In frame of our Pride celebrations we welcomed a rainbow container at our PUMA headquarters in Herzogenaurach. While the outside of the container represents our stand on diversity and inclusion, the inside of the container represents our employees’ personal commitment.


Also this year we are planning numerous activities and events to raise awareness of issues that affect the community of lesbians, gays, bisexuals, transsexuals, transgender and intersexual people (LGBTQI+).

Yesterday, a sea freight container from our logistics partner MAERSK in rainbow colors visited us in front of our PUMA stores in Herzogenaurach. Here, PUMA employees and customers had the opportunity to immortalize their personal messages on the topics of diversity & inclusion inside the container.



In global logistics we live and share a working environment where diversity and inclusion are core values and all of its team members and external partners can be their authentic selves. We foster a working culture in which people wake up inspired each day, feel safe wherever they are and end the day fulfilled by the work they do to make PUMA Forever Faster.

Peter Stockhammer, Senior Manager LSP Strategy and Management at PUMA

Diversity is a key component in our working culture and is expressed in our employer value BE YOU. It fosters innovation and leads to better results and smarter ideas.

Equality and non-discrimination are a key part of our corporate culture. We will keep on working on improving a respectful and inviting atmosphere, so everyone can simply be themselves.

The container will continue its journey in Germany, celebrating diversity and inclusion along the way, with a grand finale in the Danish capital, at the World Pride, celebrated in Copenhagen in August.



To cool off on a warm summer day, we offered free ice cream for all PUMAs and customers of our shops. The selection of the flavors had the colors of a rainbow. 🙂


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