Awards Ceremonies & Product Launches Galore
Last week, Lewis Hamilton headed to a content creation event in London – for the launch of PUMA’s latest performance footwear, the LQD CELL Hydra and Zone XT. The unusual environment allowed PUMA thought leaders, ambassadors, and influencers to come together to create a variety of innovative and dynamic pieces of content, ultimately showcasing both of our shoes.
The team made personalized content for a mix of top performance and lifestyle influencers and top tier athletes from across Europe, set in a fun custom-designed “test lab”.
The icing on the cake was the Q&A session with Lewis, hosted by AJ Adudu – a well-known British television presenter. In the talks, the star 6-time Formula 1 champ shared his training routines and his views on a plant-based diet, before diving into the hard work that goes into being an F1 pilot and how PUMA has enhanced his training.
On the heels of the London launch event, Lewis was named World Sportsman of the Year 2019 at the annual Lauereus award. For the first time in the history of the awards, the prize was given to two sportsmen at the same time, with Lewis sharing the title with world-famous football player Lionel Messi.
To even be nominated amongst such great names is an honour. To think that my name is going to slot in alongside the legends, who have won this award before me, is really humbling.
Lewis Hamilton
The award is given to individual athletes and teams who have performed exceptionally over the past year. The annual awards ceremony is held in various locations around the world. For its 20th anniversary, the awards ceremony was presented by Hollywood-star Hugh Grant in Berlin for the second time.
We’re super happy for our World Sportsman of the Year and wish him lots of success in the upcoming Formula 1 Season.
Attend the event vicariously
About the Award
The Laureus World Sports Awards is an annual award ceremony honouring individuals and teams from the world of sports along with sporting achievements throughout the year. It was established in 1999 by Laureus Sport for Good Foundation founding patrons Daimler and Richemont. It is supported by its global partners Mercedes-Benz, IWC Schaffhausen and MUFG. The awards support the work of Laureus Sport for Good, which supports over 160 community projects in more than 40 countries. These programmes aim to use the power of sport to end violence, discrimination and disadvantage, and prove that sport has the power to change the world. The name “Laureus” is derived from the Greek word for laurel, considered a traditional symbol of victory in athletics.
The first ceremony was held on 25 May 2000 in Monte Carlo, at which South African president Nelson Mandela gave the keynote speech. As of 2020, awards are made annually in eight categories, with a number of discretionary categories irregularly recognised. The recipient of each award is presented with a Laureus statuette, created by Cartier, at an annual ceremony held in various locations around the world. As of 2020, the ceremonies have been held in eleven different cities, and are broadcast in at least 160 countries.
(Source: Wikipedia)
