Equality in Sports, PUMA-Style
This International Women’s Day, be a part of something… purple
February 28, 2020
Women’s Day is just around the corner, and we’ve got some very special plans! We’ll be supporting girls and women in sport in an unexpected way… with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here’s how you can get involved…
The idea: with every footwear purchase leading up to and including International Women’s Day, on March 8th, we’ll be giving away ultraviolet laces. Afterwards, we’ll make a donation of up to 100,000 euros to Women Win, an organization delivering girls’ sport programs across the globe.
The attention-catching ultraviolet laces make a bold visual statement and come with the message “Forever Tied Together”. Beginning March 1, the laces will be given away with every footwear purchase at select retail locations globally, and for every pair of laces produced, PUMA will make a donation of 1 euro.
Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and #PUMAWomen, we’ll donate 1 euro. Plus, on the days leading up to International Women’s Day, PUMA will make additional donations for every minute played and goal or point scored by our athletes. The social media campaign and the donations made based on our athletes’ performances will contribute up to 25,000 euros to the total contribution to Women Win of up to 100,000 euros.
Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!
Forever tied together, we can make a difference.
About the Charity
Founded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.
The laces will be available at select PUMA stores and retail partners around the world, ahead of International Women’s Day on March 8.
Sound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!
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