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Interview with General Manager of PUMA Latin America Carlos Laje
Herzogenaurach, Germany, 32 years later: Replicating the original experience of the 1986 smart running shoe, PUMA launches the 2018 version of the RS Computer with new technology!
Just like the original shoe, the upgraded 2018 version has a custom-designed computer chip built into the heel that automatically records time, distance and calories burnt.
But while the 1986 RS Computer communicated the results once connected to any Apple Ile and Commodore 64 using a 16-pin cord, the new version only needs a cable to charge the shoe via a USB port.
The RS Computer is fitted with Bluetooth technology to connect to an Android or iOS smartphone. The RS-Computer Shoe App manages and processes the information about distance, time and calories burnt.
PUMA’s innovation team started from scratch when they developed the 2018 version, by meeting up with Dr. Peter Cavanagh. He helped them understand the historical meaning of the shoe and to fill blanks in the story behind the first wearable smart shoe.
At a time, when running was still called jogging, PUMA and Dr. Cavanagh revolutionized the way athletes were training opening unprecedented ways for them to improve quickly.
Our history and legacy in sports is very important to us. With the upgraded version of the RS Computer Shoe, we want to let the world know that we pioneered the so-called smart shoe.
Thanks to our PUMA Archive, the innovation team could literally dive into the past and work with the original 1986 Computer shoe. The upgraded version does the same, but uses new technology. “We knew from the very beginning that we needed to connect the shoe to an APP,” explains Charles Johnson.
Connecting a shoe to an app was not completely new to the team since they did it before with the Autodisc.
Paying homage to the year the RS Computer originated, only 86 pairs will be available globally. Each pair has a number from 1 to 86 that appears on a woven label inside the tongue. You better be quick, the RS Computer will be sold from December 13, 2018 at Kith, on PUMA.com in the US and Japan and in PUMA Stores in Harajuku, Tokyo, Carnaby Street, London and Berlin.