PUMA Running is back! We overhauled our products and developed new technologies to create an effortless run. Years of research and testing have gone into five new key styles—Deviate, Deviate Elite, Velocity, Liberate, and Eternity—all featuring our cutting-edge supercritical foam technology, NITRO.
Running History
PUMA’s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rodgers to Sabrina Mockenhaupt to Usain Bolt. In industry years, this makes us faster since forever, and we believe now is the time for us to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities.
PUMA’s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rodgers to Sabrina Mockenhaupt to Usain Bolt. In industry years, this makes us faster since forever, and we believe now is the time for us to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities.
With PUMA Running, we set out to create an effortless run for runners. Our new running shoes feature our most innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.
Erin Longin, Global Director of the Running and Training business unit at PUMA
Female Runners
The new PUMA Running range includes specially engineered designs for female runners including a brand-new women’s last developed for the female foot in all four styles. That means that distinctive design options aren’t enough for us. We want to be the first brand to take her into consideration—shape, fit, and contour. Our new women’s running shoes are made to fit the profile of the female foot so she can run in comfort and reach her goals. We’ve also signed some of the top distance athletes in the sport—Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O’Keefe, and Taylor Werner.
The new PUMA Running range includes specially engineered designs for female runners including a brand-new women’s last developed for the female foot in all four styles. That means that distinctive design options aren’t enough for us. We want to be the first brand to take her into consideration—shape, fit, and contour. Our new women’s running shoes are made to fit the profile of the female foot so she can run in comfort and reach her goals. We’ve also signed some of the top distance athletes in the sport—Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O’Keefe, and Taylor Werner.
PUMA’s new running styles will be available starting February 4 (in Asia with selected styles) and March 4 (globally) on PUMA.com, PUMA Stores, and selected retailers worldwide.
Run in PUMA
SPARK CHANGE
In addition to the five new styles launching, PUMA Running is providing the spark for a new generation of runners and engaging the running community through purpose-led initiatives. In partnership with Women Win and our athletes, PUMA is donating to foundations aimed at furthering women in sport. The PUMA Running Spark Change Fund will help to support charities with the greatest need in an effort to establish greater gender equity in the sport of running.
Catch up now speaks more languages
To enable as many users as possible to connect with us and be part of our world, we offer CATch up in English, German, French, and Spanish. Please note that these translations are automated and may contain errors.
