with "LaLiga"

PUMA entered into a long-term agreement with the Spanish Football League

April 15, 2019

PUMA entered into a long-term agreement with the Spanish Football League

April 15, 2019

The Spanish Football League “LaLiga“ has a total audience of 2.7 billion viewers in 183 countries every year. More than 80 million people follow LaLiga on social media – it is one of the world’s leading sport leagues.

Having entered a long-term agreement with the Spanish Football League, PUMA will become the league’s Official Technical Partner.

From the 2019/2020 season, PUMA produces the official match ball for all games in Spain’s top-flight leagues: LaLiga Santander and La Liga 1|2|3 expanding PUMA’s on pitch visibility and strengthening its position as a leading global football brand.

We are extremely proud to have partnered with one of, if not, the best football league in the world. The ball is the most essential element in football, this sponsorship is the epitome of performance. La Liga has some of the world’s best teams and players and this is another step in our efforts to achieve ‘No Football without PUMA and it ensures an even stronger global reach for our brand.

Johan Adamsson, PUMA’s Director of Sports Marketing

Some of these world’s best players in LaLiga are for example PUMA football players Luis Suárez, Antoine Griezmann, Jan Oblak and Marc Bartra. With the start of the 2019/2020 season, PUMA also adds two Spanish top clubs to its roster: Girona FC and Valencia CF.

What makes PUMA and LaLiga a perfect fit are their values: PUMA stands for being brave, confident, determined and joyful. LaLiga values teamwork, overcoming, equality, respect and tolerance and fair play and authenticity. Bot of them share an international vision, passion for having the best product and transforming society through the universal values ​​of sport.

The perfect ball

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.