#REFORM It’s Black History Month!
PUMA CELEBRATES BLACK HISTORY MONTH WITH ATHLETES, AMBASSADORS, PARTNERS AND COMMUNITY ORGANIZATIONS
February 3, 2021PUMA CELEBRATES BLACK HISTORY MONTH WITH ATHLETES, AMBASSADORS, PARTNERS AND COMMUNITY ORGANIZATIONS
February 3, 2021February marks the official start to Black History Month, an annual observance of black history and an opportunity to pay tribute to the generations of individuals and organizations that have fought for equality and overcome adversity. Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.
To kick off the month, we announced a partnership with the Black Fives Foundation, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”
We will also release a series of conversations under PUMA’s “Is Anybody Listening” Platform that will lean into Claude Johnson, the founder of Black Fives as a narrator to inspire thoughtful historical and current storytelling with PUMA athletes and ambassadors to amplify their voices and actions they take this month in support of universal equality.
PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year.
MORE COMING UP
Also this month, PUMA will be giving back to the Harlem community in New York City with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through our #REFORM platform. In addition, internally, PUMA employees in the U.S. will see a series of speakers to talk about topics around social justice reform, mindfulness, and financial literacy.
