PUMA x
Adriana Lima
PUMA and Adriana Lima introduce their first-ever collection
November 4, 2019PUMA and Adriana Lima introduce their first-ever collection
November 4, 2019Adriana Lima is used to being the face of many campaigns. Now, the international supermodel has unveiled her creative side in her first-ever collab with PUMA. The collection consists of boxing-inspired performance pieces with a strong streetwear influence.
Boxing and working out have always been an important part of Adriana´s life: she’s been doing it for more than 18 years. Adriana believes that boxing supported her a lot during her career in the fashion business. Apart from mental strength, she also gained physical benefits from the sport.
For the collection, the PUMA ambassador got inspired by the boxing style of the ´60s and ´70s. This period of boxing, known for its baggy clothes, impacted the pieces of the collection. Adriana wanted to create pieces that would not only make their wearers perform to the fullest, but also look great in doing so.
Boxing has helped me become more confident and feel empowered as a woman.
The PUMA x Adriana Lima Collection includes some favorites, reinvented by Adriana. Her favorite piece is the oversized Hoodie, which is cropped and baggy. The details, such as the AL label, “are amazing and cool – when you put it on and see both the PUMA logo and mine is such a surreal feeling,” Adriana said. The piece will be your champion tag-team partner. With its unisex palette – grey, black, red and white – the collection was not created to be worn by women only. The PUMA ambassador and the team designed something that could be worn by anyone. The aim is to make everyone wearing it feel fabulous and empowered. It has always been a dream of Adriana to have a fitness and athleisure collection, which has finally come true. Adriana´s advise is to “fight for what you want. Be fearless. Love and be loved.”
All of the collection pieces were created thinking of performance first, but with an urban flair, so they are perfect for moving from the ring to the streets.
Adriana launched her collection on Friday at the new PUMA Flagship Store in New York City, where she also toured the store and hosted a meet and greet with her fans. The PUMA x Adriana Lima Collection is the perfect companion for the season, it is available globally at PUMA.com and selected retailers worldwide.
