PUMA cooperates with influential ambassadors around the world. They share our values and beliefs. Hereby, local relevance is important to us. We would now like to introduce you to some of the most popular local heroes fromChina, Japan and South Korea. This is YANG YANG, LIU WEN, NICOLE FUJITA, SUNMI, LI XIAN and LIU HAO RAN.
YANG YANG is a Chinese actor. He made his acting debut in the Chinese television drama “The Dream of Red Mansions” (2010). Since then, he has received recognition for his roles in television dramas “The Whirlwind Girl” (2015), “Love O2O” (2016), “Martial Universe” (2018) and “The King’s Avatar” (2019). He was ranked 5th on the 2017 Forbes China Celebrity 100 list, 27th in 2019 and 44th in 2020.
He was part of the PUMA WORLDHOOD campaign in 2020.
LIU WEN is a Chinese super model. In 2012, The New York Times dubbed her “China’s first bona fide supermodel”. She was the first Chinese model to walk the Victoria’s Secret Fashion Show, and the first Asian model to ever make Forbes magazine’s annual highest-paid models list. In 2017, LIU WEN became the second Chinese model to ever appear on the front cover of American Vogue.
LIU WEN partners with PUMA for this years spring/summer PUMA X LIUWEN collection.
NICOLE FUJITA is one of Japan’s most influential models with 3.65 million followers on Instagram.
She became member of the PUMA Family in 2019 and has been part in a wide range of campaigns since then.
SUNMI is aSouth Korean musicianand one of the world’smost influential female solo artists. PUMA’s partnership with SUNMI started in January 2020. She has been themain model for the PUMA Rider, summer, and winter Campaigns.
SUNMI will continue her career as the main ambassador for the 2021TX-3 campaignandsummer campaign.
LI XIAN, known as the “Present boyfriend“, is a Chinese actor. LI XIAN appeared in Forbes Asia 100 Digital Stars list and Forbes China Celebrity 100 list in 2020. He began his acting career by playing minor role in the film Feng Shui (2012). His first major role came as a red fox in the adventure fantasy film Soul Snatcher (2020). LI XIAN’s breakthrough role came in the esports drama, Go Go Squid! (2019).
LIU HAO RAN
LIU HAO RAN, also known as Turbo Liu, is a Chinese actor. LIU HAO RAN’s breakthrough role came in comedy drama, Detective Chinatown and nominated for Best Actor at the Hundred Flowers Awards with his performance, becoming the youngest actor to be nominated for the category at the award ceremony.