NOT
FROM
HERE
MB.01 IS BEGINNING ITS ASCENT
October 13, 2021MB.01 IS BEGINNING ITS ASCENT
October 13, 2021They are “Not from Here”! We have officially unveiled NBA superstar LaMelo Ball´s first PUMA signature basketball shoe, the MB.01. MB.01 is PUMA Hoops’ first signature shoe release since re-launching our basketball category in 2018. The kicks will be available globally in December, but you can have a first look now!
We are proud to introduce the MB.01 as our first PUMA Hoops signature shoe, just three years after reentering the basketball category. LaMelo and the MB.01 truly embodies what PUMA Hoops is about, merging sport with culture, while also pushing the brand forward with bold, bright and disruptive designs. This is just the beginning of many exciting projects to come.
THIS IS MB.01
MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo.
The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.
ADDITIONAL FEATURES
Additional technology features of the MB.01 includes PUMA’s Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.
