Two-Year Footwear Growth String Remains Unbroken
Ignite and Fierce help PUMA to continue on its growth path in the third quarter
PUMA’s brand new Jamming technology with NRGY beads is the result of our research in running innovation that provides comfort and energy return.
“We realized that there was no shoe on the market that offers an entirely bespoke experience when walking or running in a shoe,” said Karin Baust, General Manager of Running and Training for PUMA. “The way the beads shift in the sole of the shoe with your movements means that every footstep you take will be supported perfectly by a new formation of beads. This really is as tailored as it gets.”
The shoe’s upper features PUMA’s evoKNIT, a fully knitted booty construction which provides sock like comfort and fit.
But even cooler is the looks of it. “We encased NRGY beads in a transparent membrane which provides high cushioning and comfort while maintaining a unique and fresh look,” added Karin.
One of the best things about Jamming is how unique it looks, so people wanting to standout and look cool will benefit as well.
But how does it differ from our running technology Ignite then? “Ignite foam is a totally different foam which delivers superior energy return. Jamming delivers a cushioning and comfort benefit, making it the perfect shoe for casual runners who want to stay fit while looking great.”
But it is not just for Running. Any sport which requires cushioning and comfort will benefit from this shoe.
The shoe will be available in olive green initially, with a further five colours set to be released in the first half of 2018.