Heja BVB!

PUMA and Borussia Dortmund extend their partnership

November 21, 2019

PUMA and Borussia Dortmund extend their partnership

November 21, 2019

Every two weeks, a crowd of more than 80.000 energetic BVB fans passionately cheer on their club when Borussia Dortmund’s players enter the pitch in Germany’s largest stadium: “Walk on, walk on with hope in your heart and you’ll never walk alone.”

Most importantly, Borussia Dortmund won’t walk without PUMA. The sports company and the German top-flight club announced the extension of their long-term partnership! PUMA continues to develop products to match BVB’s energetic and fast-paced football and to cater to the needs of the club’s fans around the world.

PUMA and BVB first joined forces during the 2012/2013 Bundesliga season. Since then, the club has won the German cup, the German Supercup, reached the Champions League Final and has become increasingly relevant as a global football brand.

Borussia Dortmund is one of our most important partners. We love the fans of this club and the atmosphere they create at the Signal Iduna Park. It is quite possibly the best stadium atmosphere in the world.

PUMA CEO Bjørn Gulden

It is indeed! Borussia Dortmund is known for its passionate fans and formidable atmosphere, being one of the world’s best supported teams. It has recorded the highest average home attendance in world football over the past five years.

“For many years, PUMA has been more than a supplier and a sponsor for BVB. It has been a heavyweight in the shareholder structure of our club, too. This shows the enormous identification of PUMA and its staff across the world. Our partnership has grown and extends far beyond the boundaries of a normal business relationship,” said BVB chief executive officer Hans-Joachim Watzke. Borussia Dortmund’s managing director Carsten Cramer added: “PUMA is one of the most creative and dynamic sports brands on the planet and yet it has retained a family feel.”

PUMA will continue to supply kits to all BVB teams and create replica and fanwear products. The company also has separate agreements with BVB players such as Marco Reus, Julian Weigl, Axel Witsel, Lukasz Piszczek and Marwin Hitz.

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