A hat for every head
PUMA´s new beanie campaign "A hat for every head"
For many years now, FESI and its members have been engaged with public authorities to promote healthy lifestyles through sport and physical activity. Now, the moment is even more crucial as we face an unprecedented global health crisis and figures on sport participation remain stagnant. Yet, paradoxically, I want to believe there is a glimmer of hope as this crisis has shown us how essential sport is for our health.
The “HealthyLifestyle4all” initiative is driven by the knowledge that everyone can benefit from activities that improve health and well-being. To increase uptake and broaden its outreach, the European Commission has invited representatives from sport organisations, civil society, and public authorities to help design the HL4A initiative. In response to this call, FESI announced the launch of a large communication and advocacy campaign entitled “StrongHER”. It will be designed to promote girls’ access to sport by addressing some of the major barriers currently in place, in particular the lack of safe and tailored infrastructures in urban areas.
In line with its pledge, FESI has also renewed its partnership with European School Sport Day (ESSD) for this new edition of the European Week of Sport. Close to 2000 sporting goods have been collected by FESI from its members. PUMA is among them. The sporting goods have been donated to different schools and disadvantaged areas in Belgium to encourage physical activity among children.