Kleidung für den Anlass: Das Styling von PUMAs Verbandstrikots
PUMA’s 2026 national team jerseys are a master class in wearing your allegiances with style.
9. Juni 2026
There’s something quintessential about the football jersey. Something that goes beyond the pitch. PUMA’s national kits may have been designed for the global stage, but they slot perfectly into your everyday wardrobe roster too. We’re giving some tips on how to style them (for the games, but in real life as well).
Meet The Jerseys
PUMA’s 11 nations head into this summer’s tournament with a lineup spanning Europe, Africa, South America, and Oceania, and bringing together Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, the Czech Republic, Switzerland, New Zealand, Austria, and Egypt. It’s a portfolio as geographically wide as it is design-ambitious, with PUMA dressing close to a quarter of all nations headed to the competition.The driving idea behind the collection is that each kit was built to communicate the culture, character, and spirit of the nation it represents. These jerseys have been engineered for the pinnacle of the game yet remain rooted in the multitude of emotions surrounding this worldwide event. Thanks to the launch, geography and culture aren’t just visual references – they’re styling tools.
With all that in mind, here’s how to make them work in your everyday wardrobe.
Three Shirts, Three Teams, Three Ways
The kit is just the beginning… Now, let’s build an outfit around it.Layers & Living Large with Ghana
Ghana’s golden away kit, with its Kente-inspired all-over pattern and bold Black Star crest, is practically made for a layered, lived-in look.
This first styling example lets the shirt do the talking by keeping everything else relaxed: roomy cargo pants, a faded and effortless bucket hat, and a matching undershirt.
A sporty side bag and a pair of slick sunnies keep the accessories functional without breaking character.
The oversized silhouette guarantees a contemporary feel without trying too hard, and the jersey, rich in cultural detail, delivers a laid-back confidence that is exactly the right energy to show your support.
A sporty side bag and a pair of slick sunnies keep the accessories functional without breaking character.
The oversized silhouette guarantees a contemporary feel without trying too hard, and the jersey, rich in cultural detail, delivers a laid-back confidence that is exactly the right energy to show your support.
Comfy & Casual with Portugal
Portugal’s home kit was built for the big stage, but it translates just as naturally into a relaxed, feminine off-pitch look.
Knot the deep red jersey at the front for a cropped feel, then layer it over a white long-sleeve with a collar peeking out for a preppy, put-together contrast. Keep the bottom half casual with a pair of jorts, and finish with PUMA sneakerinas for a look that’s effortless without being underdressed.
The final detail that ties it all together: a silk bandana in Portugal’s colour codes. The jersey’s tonal wave pattern brings a flair of the Atlantic, but feel free to wear it your way.
The final detail that ties it all together: a silk bandana in Portugal’s colour codes. The jersey’s tonal wave pattern brings a flair of the Atlantic, but feel free to wear it your way.
Elevated Sport Stack with New Zealand
For this option, New Zealand’s home kit provides raw power and texture in the form of a black jersey with natural landscapes woven into its surface.
The inspired look follows the same logic of restrained authority. Black parachute pants, a faded bomber jacket thrown over the top, with sport sunglasses, and the New Zealand team scarf (black and white, fringed, with the woven crest) quietly do the work in the background.
The one concession to colour is in the sneakers, a fern green SUEDE that echoes the landscape detail on the shirt without spelling it out. Monochrome, considered, and cool without making a fuss about it.
The one concession to colour is in the sneakers, a fern green SUEDE that echoes the landscape detail on the shirt without spelling it out. Monochrome, considered, and cool without making a fuss about it.
Fashion from the Feed
There are as many ways to wear a jersey as there are football fans; here are some styles seen on the streets to get inspired about how to express your appreciation for the sport (and the shirts).Unterm Strich
Pick your nation, wear it well.more world cup stories
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