Adriana Lima teams up with PUMA as new ambassador for our women’s training business

October 1, 2018

Adriana Lima teams up with PUMA as new ambassador for our women’s training business

October 1, 2018

Supermodel, a mom of two and killer sporty – that is Adriana Lima.

Being a role-model to millions, she is the perfect partner to team up with PUMA as the new ambassador for our women’s training business.

Actually, the native Brazilian never really wanted to be a model.

At the age of 15, however, she accompanied a friend to the model contest “Brazil’s Ford Supermodel”, because she did not want to go  alone. Adriana finished first place and signed a model contract three years later.

Today, she is one of the world’s most successful and popular super-models. But not only that: she is also a mom of two kids and a sporting ace training her body with boxing. Adriana’s relentless and hardcore training regimen makes her stay in shape to headline all those fashion shows and keeps her in balance to manage her family life and career, the runway and the gym. In doing so, she encourages women around the globe.

Supporting, encouraging, and empowering women is important to me; this is one of the reasons I wanted to partner with PUMA. They’ve worked so hard to encourage women to be themselves and to show them that by working hard, you can accomplish anything. People have seen me on runways and magazine covers – with this new partnership with PUMA, I want to share my personal training journey and what it takes for me to achieve a healthy balanced life.

Supermodel and PUMA ambassador Adriana Lima

Empowering women by giving them the tools to accomplish their goals is one of PUMA’s objectives. It’s essential for them to have tech-infused products with fashion forward designs to help them work towards being a better version of themselves, just like Adriana Lima does everyday.

Adriana is such an inspiring, caring and real person. She is the embodiment of our women’s training business, if you follow her on Instagram, you’ll see that she loves sports, fitness, and most of all, boxing. We are very excited to have her be part of the PUMA family. She is a great addition to our roster of successful female leaders that have accomplished so much in their careers. She will help us inspire millions of women around the world to take the reigns of their lives and follow their dreams

Adam Petrick, Global Director for Brand and Marketing for PUMA

Adriana joins the PUMA family

What else is there?

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.